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Diamond ring

Guide language: In going one year, the sale of Chinese inland diamond that amplitude exceeds 15% makes the whole world the area that the only in main economy system maintains growth. We also see, the prospective development of domestic diamond retail trade will be competition intense — be in China when diamond already popular rise, and China is surmounting Japan, make the whole world the 2nd big gem consumes a country.

Not long ago, when Daibiersi group whole world sees money business (the promotion activity that DTCSightholder) and QBTDiamonds conduct investment grade diamond in Shanghai, revealed many 100 1 invest class getting to 10 carat, another naked get a topic to be in retail trade is arisen: Offer the TESIRO with the subordinate EDT of Belgian cut trafficker that gets formerly to connect for the extravagant brand such as Kadeya clever announced to be rolled out in China “ blue blaze “ (BlueFlame) , this year on film festival of the 59th Berlin, what the star such as BirgitMinichmayr of the winner after the shadow and Zhang Ziyi adorns is to set the advanced and custom-built gem that blue blaze cuts labour diamond.

This is “ naked get a brand to change “ new trend, and blue blaze cuts labour diamond to be not intervene by chance this domain, it and Daibiersi (of Debeers) “ beauty of Forevermark lasting impress gets “ the appeal toing that having likeness begs: To what accord with cut requirement naked auger gifted unique status is symbolic.

But in China‘s huge diamond market, capable without a player to dominate the market in the round, the TESIRO that even if is the bit that the parent company is like Europe is connected clever also express to won‘t try so go doing. Accordingly, naked in getting the strategy that the brand changes, TESIRO connects clever show opener attitude: The possibility that cooperates on the technology, do not eliminate to be gotten formerly that is to say imprint already the impress that has Forevermark, it is a blue blaze that has 89 section.

Shen Dongjun of CEO of its China area explains, “The diamond fountainhead of Forevermark and blue blaze is same, different point is, former it is a mark, blue blaze is brand-new diamond cuts worker worker, but get the market to had not produced competition at present formerly, because share of blue blaze market is not large, connect spirit and DTC mutual between the relationship is close, (Parent company) one of business seeing money that European star is DTC, own 3 seats “ . Be worth what carry is, TESIRO is connected clever one of accredit jeweller that remain Forevermark. Undoubted, commerce appeals to beg need they seek more advantageous seat, for example adds up to Zong Lianheng.

But to naked the future that gets a brand to change goes situation, we still cannot make judgement, after all the consumptive habit of what crowd can get this kind of new product and change? Come from “ of diamond “ of Antwerp naked when to get a brand to will form distinctive price mechanism truly? How will they maintain the growth of diamond price system? Naked whether to get a brand to be about to watch with traditional diamond consumption (include 4C level) engage in a battle? Still need to see, the other player of diamond gem market won‘t make us so fast find the solution. The market share that businessman of gem of a lot of high end hopes farther dilate is in China, the Hong Kong diamond that rings down the curtain recently for instance is exhibited on, more than 80 companies that come from Antwerp exhibited oneself commodity; French gem with horological production enterprise the company also predicts Kadeya, in future inside 34 years, china will make its the biggest market.

Tags: blaze, blue, brand, diamond, market
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