1, the size of the market analysis
On June 12, 2008, the reform of the Department of Commerce Commercial Development Division and cheap wow gold the China Hotel Association jointly issued the China economy hotel survey 2008, data from the main representative of 50% market share of more than 16 chain brands. Survey, budget hotel average prices in 2007 rose by 13%, for $ 190; average occupancy rate of 82%, micro-drop 0.4%. 82% about 60% star hotel occupancy rates are still much higher than the same period the average occupancy rate levels.
2007 end of economical Hotels has opened the enterprise of the whole society up to 2000, has opened rooms at about 200,000. 2007 top ten economic-type instant gold hotel is opened in China fast wow gold shop number is 1080, between rooms are 135,896. Compared with 2006, opening store number of growth rate of 125%, 123%, room rate. In 2007 more than 5 enterprises in the amount of investment and financing of more than US $ 5 million last year, of the free gold estimated annual economic-type hotel market 4 to us $ 500 million of new best gold capital. 2007 budget hotels than average investment in newly opened 2006 growth, property leasing costs rose an average of 29%, in which growth of more than 40% in Shanghai, Beijing, 10% Enterprise encountered phenomenon of average rent per square metre of up to $ 2 a day. Store wow gold managers the average salary rose 24%, wowgold turnover rose to 6% revenues at 11%. Investment growth in the average single store to $ 8.6 million,world of warcraft an average investment of $ 65,000 per room. Need to more than 5 years to recoup their investment ratio rose from 48% to the cent, 1-3 years to recoup their investment ratio of 10%.
To the end of 2008, the number reached 2,805 domestic economy hotel, rooms for 312,930, for 2000 years 122 times times and twice, respectively. In 2009, the Han court opened its new store in national 100 companies. If hotel chain plans to open 200 this year around the hotel, to the end of 2010 at the national level to reach 1000. 7 days Inn new shop is expected to reach 150-180, although open cheapest wow gold growth slows, but still maintain a growth of more than 1 time. Contrarian move, budget hotel industry booming in China.
Development of the financial crisis for a budget hotel is a good opportunity, rely on the support behind e-wow game commerce, electronic payment, fast development of the economy hotels. By the financial crisis, many business travelers have compressed the travel cost, budget hotel is the primary feature wow gold eu of “economic”, and different for high-buy wow gold end business hotel, cheap hotel warcraft listing make gold price less than $ 200, ideal for travel, family travel and General mission staff, cheap gold and is budget hotel with high performance and high-star hotel the biggest advantage of confrontation. Thus, original Star travellers more choice of economy hotel chain, has provided opportunities for economic hotel development.
2, the main brand analysis
2007 China economical hotel market supply Qian 10 strong Enterprise turn for as home, and Jinjiang of Star, and motel, and 7 wow level days, and Han gold guide Chamber, and Greentree, and zhongzhou shortcut, and buy gold speed 8, and Wanli road and Yi will thinking, and 2007 China economical hotel investigation report under compared, Qian 3 bit Enterprise in the as home beyond Jinjiang of Star, original ranking 8th bit of 7 days became 4th, its has opened rooms number growth 354%, Yi will thinking is new into list who. Top 10 companies have opened wow power more than 1000 shops, wow guide than the wow gold us 2006 growth. Chains for 7 days, number of rooms 384% in the wow account branch growth fastest percentage growth for three consecutive buy cheap wow gold years of budget hotel company.
Budget hotel brand in China